David Beckham is planning to get to the bottom of the fashion industry by releasing his own range of underwear.
The soccer hunk fronted an underwear campaign for Emporio Armani last year, which saw him strip off in a series of racy adverts.
He also starred in a promo with wife Victoria Beckham for the brand - and now the sports star is set to follow in the footsteps of his fashion designer spouse by creating his own line of underpants.
A source tells Britain's News of the World, "David is 35 and knows he won't be playing football (soccer) forever. But he's an icon for men all over the world and he wears pants like no one can - so makes sense for him to launch his own."