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"I'm wildly supportive," says Rich Ross, chairman of Walt Disney Studios. "Going solo is a very good idea for Joe at this age. It's like graduating from college."
But will Joe Jonas be believable as a real rock star? Can the fans ever forget that they loved him in fourth grade?
"I look at Joe's scenario as kind of like when Justin Timberlake broke out of 'N Sync," says Rob Knox, a producer working on Joe's solo project who previously teamed up with Rihanna and Jamie Foxx. "Justin was 21 when he came out as a solo artist. Joe is coming to producers who know how to create that edgier pop feeling. We're not doing any boy-band songs."
What they are doing, Joe says, is an eclectic mixture of "electro indie pop rock." "It's Joe's album, it's not just something put together for him," says Danja, another veteran producer on the project, whose past work includes Timberlake's FutureSex/LoveSounds. "He's collaborating with the writing. He's very different from what you'd expect. All I can say is he's an adult man. He has a rock-star edge about him."
If Nick was always the cute Jonas, and Kevin the other Jonas, then Joe was the sexy one. The shrieks of the Brothers' 10,000-plus crowds are usually induced by his hip-swiveling-and-mic-twirling routine.
"Being on stage makes me come to life," Joe says. "When all eyes are on you, they're watching every move you make."
His gyrations have apparently caught the eyes of a number of fetching young female entertainers. He's dated the troubled Disney star Demi Lovato ("I wish her the best") and the actress Camilla Belle. Taylor Swift was so bitter after their breakup that she wrote a song about it ("Forever & Always") and went on The Ellen DeGeneres Show, in 2008, to complain that Joe had dumped her in a phone call that lasted 27 seconds.
Joe countered by saying that it was Swift who had hung up on him. Now he says, "I think all artists have a right to write about what happens to them. But," he adds with a smile, "I have a right to write about things too."
He won't say whether his album will contain a Swift rebuttal—just that there will be songs about "different love scenarios that I've been through, breakups, hurts. Me hurting somebody and feeling bad about it. I think there's a lot of scenarios where people might wanna hear my side of the story."
But who would break up with Joe?
"Some guy," he says with a laugh.
It's a nod to the gay rumors he's been fending off ever since he got into a verbal altercation with some taunting paparazzi earlier this year. "There's nothing wrong with being gay," he says now, "but I'm not." Adding to the buzz, he dressed up in a leotard and heels and danced to "Single Ladies"—to comic effect—to square a sports bet with some buddies. He got the idea from his fans. The video of his performance got more than 25 million hits on YouTube.
But he really did have his heart broken; it was about two years ago, and the young woman was someone in the entertainment world. "I won't say her name," Joe says. "But I was in a relationship, and we tried to work things out, and she, you know—I was really upset because she—she broke up with me." A sadness lingers in his voice.
By contrast, his relationship with Ashley Greene, who's 24, "feels good," he says. "I think what works about it is she really puts my feelings first. She understands my busy schedule. She'll fly out to my shows—she's been to places in South America that I can't even pronounce." And in January, he visited her in Baton Rouge, Louisiana, while she was shooting the next two installments of the Twilight series, Breaking Dawn: Part I and Part II (Greene plays the psychic vampire Alice Cullen). He also flew to Jacksonville, Florida, to meet her parents. "Her dad can drink me to shame," Joe says. "He's awesome."
Times are changing for the Jonas Brothers, with Joe going solo (for now) and Kevin marrying Danielle Deleasa, a former hairdresser, in 2009. "Actually, I hit on her first," Joe says of meeting his future sister-in-law when the band of brothers were on vacation in the Bahamas. "And after that she and Kevin hit it off, of course. Now we have a fourth person traveling with us everywhere, so that's a different thing completely."
It's afternoon. Joe's driving his big black Mercedes G-Class down Sunset to the studio to work on his album. He's thinking about the days when he and his brothers and his dad toured the country with a trailer full of instruments, performing wherever they could. Success did not come easily, he says, and it got to the point where "we were about to say, 'This sucks—we don't want to do this anymore,' but then it all sort
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of started to happen for us."
And happen it did. "We've seen every state in America besides Alaska and Hawaii, been all over Europe. It's been so much fun." Sure, there have been times when it's gotten a little weird, rocking out for little girls. "We did some things that were like, 'Really? We're gonna do this? Like, go and play for an elementary school, are you serious?' At the time I was like, 'I'm 17, I wanna go meet girls at high schools.'
"And now I'm 21," Joe adds. "I wanna go play my music in a club."
Joe draws inspiration from one of his heroes—Bono—in moving forward with his dream: "I just want to believe that people are gonna really accept me for who I am and the music that I'm making now."
Joe went to see U2 play in Toronto last year. "After the show we got an e-mail saying Bono wants to invite you to the after-party. He comes waltzing in with his jean jacket buttoned down to here, pointing his finger at everybody. We hung out with him till three in the morning. He told me, 'The songs you write, really be honest, don't hold anything back. The reason for being an artist is you gotta be honest.' And I was like, 'Wow.'
"He said, 'I have countries that hate me, but I don't care. I have dictators that wanna put my head on a stick. So the next time you write a song, write from the heart, and really be honest, and don't be afraid of it.'"
Joe arrives at Henson Recording Studios—Charlie Chaplin's old studio. He parks the car. "When I was younger," he says, getting out, "I was always trying to make people satisfied with the way they thought I was supposed to be. And finally understanding that, in music, you can really be yourself and people accept you for who you are, that was a big thing to me." Work awaits, and as he heads inside, he adds: "I'm really excited to get the ball rolling and write some more stories in the book of craziness."