Kelly Osbourne’s New Material Girl Ads

In her ads as the new face of Madonna and daughter Lourdes Leon’s clothing line, Material Girl, Kelly Osbourne is showing off her colorful side — and both Kelly and Lourdes are talking to People magazine about their fashion favorites for the upcoming spring season.

“The military jacket. I love that and I put it with a bunch of badges on it to make it my own, too,” Leon said recently, whereas Osbourne points to the accessories. “The shoes–there’s a pair of nude heels that I’m really obsessed with,” Osbourne gushed. “There’s so much stuff in it that’s so me and what I wear. There’s a leopard dress that I get to wear next that I’m excited about. I love prints,” she said.

When it comes to clothes for warmer weather, it’s shorts for spring that are all the rage for the girls. “I’m like obsessed with them,” said Lourdes. But one of the greatest things about the line, Osbourne observes, is that it’s accessible to everyone. “There’s not many other companies besides Material Girl that do clothes at an affordable price that are high fashion and [are] what people see in the magazines and can emulate themselves without having to go and spend $1000 on a dress,” she said.

And one of the most important aspects of the line for 14 year old Lourdes was making sure that other girls her age could buy great clothes without breaking the bank. “I don’t go out and buy all of these expensive [clothes]…so it’s good for my friends. It’s good for everybody and it’s good clothing, too.”

Read more from Lourdes Leon and Kelly Osbourne in this week’s issue of People magazine!

Kelly Osbourne is the New Face of Madonna's Material Girl Fashion Line

Kelly Osbourne's has been named the new face of Madonna's Material Girl fashion line.

Osbourne, who once called herself an "ugly duckling," replaces 'Gossip Girl' star Taylor Momsen, according to a tweet from the company.

Material Girl is a year-old juniors design collaboration between the iconic music superstar and 14-year-old daughter Lourdes. It's sold exclusively at Macy's.

"Material Girl is thrilled to confirm that Kelly Osbourne is the new face for 2011. We will be sharing all the details on this exciting new campaign in the coming weeks," her rep confirmed in a statement.

Material Girl launched in 2010 with rebellious Momsen as its face. Late last year though, Lourdes blogged that the label was "desperately seeking" a new face.

Osbourne, who slimmed down considerably after an image-altering turn on ABC's "Dancing With the Stars," has updated her look from goth to glam.

"I've spent the last few years trying to figure out who Kelly Osbourne is, from addiction to awards and fashion faux pas," she writes on her official blog.

Things seem to be looking up for Osbourne, who earlier this month was seen with British musician Rob Damiani, after a long funk from breaking up with Luke Worrall last summer.

Taylor Momsen May Be a Material Girl No More

Despite landing campaigns for Madonna's juniors line Material Girl and John Galliano's most recent fragrance, Parlez-Moi d'Amour, Taylor Momsen is currently without a modeling agency, having been dropped by IMG.

Now it appears that Momsen is no longer affiliated with Material Girl—or won't be for long, anyway. According to Material World, the Material Girl fashion blog, the search is on for the next spokesmodel.

Fans of the Macy's line are invited to suggest the next Material Girl by write-in vote on the brand's website. Who do you think should be brand ambassador? Our money's on Madonna's daughter Lola...she's already writing the best Material World blog posts, anyway.

Madonna Happy to Let Daughter Lourdes Take the Lead in Material Girl Line

It was a night of lace tights, skirts, and mother-daughter bonding for Madonna and daughter Lourdes Leon, 13, as they celebrated the launch of their Material Girl clothing line Wednesday night at Macy’s Herald Square in New York City.

Despite being a fashion icon, Madonna was content to take a backseat when it came to choosing the items for the Material Girl girl.

“Lola did most of the work. I just kind of hung out in the background and went, ‘That’s nice,’ but she pretty much did all of the work. I was just overseeing it,” she said.

But when your mom is Madonna and you’re creating a fashion line for teenage girls, it isn’t always that simple. “There are some definite pieces [inspired by my mom]. The tulle skirt because that’s like her thing—she made that. The necklaces, the gloves, the lace tights, the combat boots…that tough girly thing,” Lourdes told People Magazine.

As for the items in Mom’s closet that she covets most? “All of her shoes are ridiculous! I love to try on her [Christian] Louboutins,” she said.

Also on hand for the celebration was Material Girl face Taylor Momsen. “It was such an honor to be chosen by Madonna and Lola. They’re such talented people and I’m just ecstatic,” gushed the Gossip Girl star.

The night concluded with the three ladies gathering on the fourth floor of Macy’s, as dancers performed and a DJ spun many of Madonna’s songs.

“Lola has been so inspiring and it’s been so great to watch her focus, her determination.” Madonna said. “I’ve achieved many things in my life, but I have to say watching my daughter make her dreams come true and achieve her goals is more exciting than anything I’ve ever done

Madonna Slapped with Material Girl Lawsuit

Talk about a fashion don’t!

Madonna is being sued over the rights to use the “Material Girl” name for the trendy juniors clothing line that she designed with daughter Lourdes.

Apparel manufacturer LA Triumph slapped the superstar with a lawsuit Thursday, claiming that it had been marketing clothes under the “Material Girl” brand since 1997.

“Our client and its predecessor have been continually selling similar clothes in similar retail outlets at similar price points under their Material Girl brand since at least 1997 and Madonna and her newfound company do not have the right to trade in the same space under this brand,” said an attorney with firm One LLP, alleging that their client faces “a risk of being subsumed by Madonna’s profile, obvious worldwide notoriety” and massive marketing campaign.

Madonna’s much-buzzed-about Material Girl collection, fronted by Gossip Girl star Taylor Momsen, launched at Macy’s earlier this month.

Madonna has not yet commented.

Madonna Dishes on Blogger Daughter Lourdes’ Material Girl Style

Ask Madonna for fashion advice, and she just might refer you to her 13-year-old, Lourdes Leon (aka “Lola”), who, according to her mother, is “much more fashion-forward and savvy than I am at this point.”

Now the teenager and fashion-lover is sharing her natural style acumen as a blogger, posting her first musings recently on http://www.materialgirlcollection.com/, the site for the juniors clothing line that the mother-daughter duo are designing together.

”I am totally obsessivo about 80′s shorts,” writes Lola. “You know the kind that makes your butt look kinda big, with a grunge-looking shirt tucked in.”

And the tweenager has certainly put her stamp on Material Girl’s debut collection, which includes ’80s-inspired pieces like a sleeveless biker vest, plaid shirts, floral miniskirts, and high-waist shorts–all meant to be layered and mixed together.

To read Lola’s blog and for more on the Material Girl Collection, which launches August 3rd exclusively at Macy’s, visit http://www.materialgirlcollection.com/.

Madonna and Lourdes’s Material Girl Line for Macy’s

With summer in full swing, it’s tough to imagine but back-to-school shopping will be here sooner than we think.

Happily, Madonna is giving us something to look forward to with Material Girl, the junior’s collection that the mega-star is designing with her 13-year-old daughter, Lourdes Leon (a.k.a. Lola).

The just-released sketches of the fall 2010 collection, which is set to debut on August 3rd, definitely got us excited for the adorable mix of flirty minidresses, cute accessories, skinny jeans, and on-trend jackets, which will retail for an affordable $12 to $40 exclusively at Macy’s and http://www.macys.com/.

Do you wish it was August already?