Thursday, February 5, 2009

HBO Renews Vows with Big Love

HBO has given a fourth-season pickup to the polygamy-themed drama series "Big Love."

"Love" got off to a sluggish start in the ratings this season, but each episode has added viewers. Sunday's outing drew 1.5 million viewers, up 29 percent from its January season premiere despite competition from the Super Bowl. Combined with encore episodes, the series averages about 5 million viewers.

Critics have been effusive about this season's shows. Such praise is a key factor for a subscription service like HBO, which relies on the public perception of exclusive, high-quality programing.

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