Shrek The Musical is to be scrapped just a year after the big budget production made its Broadway debut.
The show, based on the popular animated film series, opened in New York last December and cost a reported $24 million to stage.
But following mediocre reviews and dwindling audience numbers, theatre bosses have decided to shut the production down.
The musical will close on January 3rd after the holiday season.
Jeffrey Katzenberg, CEO of DreamWorks, the film studio behind the movie franchise, admits he is disappointed by the news - but hopes the show will go on to make more money from a nationwide tour.
He tells Variety, "We were hopeful that the show would have a longer run on Broadway. But we believe it will continue to create financial value for the company and deliver profits beyond our initial investment."
Shrek the Musical will begin a U.S.-wide theatre tour in Chicago, Illinois in July.
Thursday, October 22, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment