In what was one of the most popular Super Bowl commercials of the night, late night hosts David Letterman and Jay Leno joined talk show host Oprah Winfrey in a 10 second spot for The Late Show with David Letterman.Late Show executive producer Rob Burnett told Entertainment Weekly how the ad was shot without the press catching on:
“We began having logistical meetings that would make the CIA proud,” Rob said. “We had to figure out a way to keep it a surprise. NBC arranged to have Jay fly on the NBC jet at 7:30 in morning on February 2nd and he was at the Teterboro Airport [in New Jersey] at 3:30 pm. We snuck him through the front door on Broadway.”
“Jay wore a disguise …a hooded sweatshirt, dark sunglasses and a mustache. Fifteen minutes later, Oprah arrived … but not in a disguise. We shot it in the balcony of the Ed Sullivan Theater.”
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