A make-up firm has capitalised on Ricky Martin’s announcement that he is gay – by using the news to promote its waterproof mascara.Britain's Yardley TripleXXX lash mascara is being promoted as ‘tear-proof’ – a necessity for the singer’s legion of adoring female fans, who may well have been left grief-stricken by the turn of events.
Last month the Livin’ La Vida Loca singer posted on his official website: ‘I am proud to say that I am a fortunate homosexual man. I am very blessed to be who I am.'
Martin, who had always dodged questions about his sexuality, told fans he decided to come out while writing his memoirs.
Another contributing factor was the birth of his twins via an anonymous surrogate.
The Puerto Rican star admitted 'fear and insecurity' made him keep quiet about his sexuality but told of his 'happiness' at finally revealing who he is.
Martin, 38, posted: 'To keep living as I did up until today would be to indirectly diminish the glow that my kids where [sic] born with.'
In 2000, TV journalist Barbara Walters grilled him about whether he was gay, but he refused to disclose it.The singer began his career with boy band Menudo and broke out as a solo artist and teen idol in the 1990s in Spanish-speaking countries.
He released his first, English-language album in 1999, the self-titled Ricky Martin, which saw two major hits, Livin' La Vida Loca and She's All I Ever Had.
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