Showing posts with label Calvin Klein Underwear. Show all posts
Showing posts with label Calvin Klein Underwear. Show all posts

Friday, May 14, 2010

Kellan Lutz Channels Mark Wahlberg in Calvin Klein Underwear Ads

Kellan Lutz is following in a proud tradition of actors who've loomed, in giant size, over city streets in their underwear – and he wouldn't mind emulating one of those actors in particular.

"I could only hope and pray that I could have a career like Mark Wahlberg," the Twilight vampire and star of Calvin Klein's latest underwear campaign tells The New York Times.

Lutz, 25, is showing off his ripped physique on giant CK billboards in New York and L.A. nearly 20 years after Wahlberg, 38, did the same – before going on to a successful acting career that has included an Oscar nomination for The Departed.

Lutz's ad is meant to explicitly evoke Wahlberg's original, but Lutz says it took a lot of work to get things just right. He worked with a trainer to bulk up his legs, stopped eating candy and used his acting chops to perfect his casual but beckoning pose.

"You have to look like you enjoy what you're selling," he says. "It doesn't look that hard, but a lot of people don't think about what goes into it."

It seems to be having the desired effect – on almost everyone. "I won't lie about it," he says. "I started getting text messages and calls from producers, and when I went into meetings for scripts, people were always commenting on the billboard and asking for pictures for their daughters."

Wednesday, February 17, 2010

A Brief Look at the New Calvin Klein Studs

We’ve seen some of the photos and now here’s a little bit of video of the new quartet of Calvin Klein underwear models: Twilight’s Kellan Lutz, True Blood’s Mehcad Brooks, Japanese soccer star Hidetoshi Nakata, and Spanish tennis star Fernando Verdasco. Enjoy!

Thursday, February 4, 2010

Kellan Lutz is the New Face (and Body!) of
Calvin Klein Underwear

Following in the famously buff footsteps of Mark Wahlberg and Djimon Hounsou, Kellan Lutz is the newest Hollywood hunk to strip down for Calvin Klein Underwear — specifically to launch their new Calvin Klein X Underwear range.

“I started out modeling so this is the pinnacle,” Lutz said of the Spring 2010 campaign. “What more can you do than be on a billboard for something that you grew up thinking was super sexy and classy? It’s really prestigious and I love it.”

Along with fellow actor Mehcad Brooks, Spanish tennis star Fernando Verdasco and Japanese soccer player Hidetoshi Nakata, the Twilight star is stripping down to his logo-ed skivvies for provocative B&W ads shot by Mikael Jansson.

So was he anxious about taking it all off? “With modeling, there are guys who do the Zoolander thing and it shows off as desperation,” says Lutz. “You just have to have confidence, kick back and have fun with it.”

As for his newly beefed up sex symbol image, the star offers this (perhaps flawed) perspective. “I don’t see myself as perfect. I never will be and I never want to be,” he says. “I’m not the good-looking guy with the nice hair like [Twilight co-star] Rob Pattinson. I enjoy being not so pretty.”

The ads will start rolling out in March, so from magazines to your TV to billboards, you can expect to see a lot more Lutz in your life.