Ellen DeGeneres is starting a record label!The label, to be called eleveneleven, already has its first discovery: 12-year-old YouTube sensation Greyson Chance who first appeared on The Ellen DeGeneres Show two weeks ago.
The official announcement will be made today on Ellen’s talk show.
“Greyson … inspired me to start a record label called eleveneleven. He is my first artist and we are making a record together,” DeGeneres said in a statement released on Tuesday.
Chance is from Edmond, Oklahoma and was spotted by Ellen after posting a video of himself playing the piano and singing Lady Gaga’s hit song Paparazzi at a sixth grade music festival on the web. He was invited to appear on Ellen’s show on May 13th which sparked even more interest in him.
Chance, whose original video has been viewed more than 20 million times, has since posted two original compositions on YouTube — Stars and Broken Hearts. Chance already has other heavy hitters behind him: Madonna’s manager Guy Oseary and Lady Gaga’s manager Troy Carter.
Ellen will continue to use her show as a platform to find new artists whom she will sign to eleveneleven which is being set up in collaboration with Telepictures Productions.
