Ken Leaves Barbie for Ben?

Mattel is pushing its line of Barbie dolls by insinuating in tweets and on billboards that the toy character's ex-boyfriend, Ken, wants her back — but there's a rogue effort to get the blond doll together with another "man."

Aside from tweets like, "How does a doll know when she’s thinking about an ex ... and not just memories with him?" Mattel has purchased billboard space in Southern California where Ken asks for Barbie's love back (they "broke up" in 2004). But a website has sprung up featuring a Ken impersonator (with facial hair) standing next to Ben, a moustached doll wearing a sleeveless shirt. A message from Ben reads, "Let's come out with the truth. Ken is head over heels in love with me, Ben Collins. But Barbie is trying to get back together with him. Please help me show the world that our love is real and not plastic."

Mad Men's Jon Hamm Really is a Ken Doll Now

Much has been made of Jon Hamm's classically handsome good looks. In his 30 Rock cameo, his character casually mentioned that he was the life study for Prince Eric in Disney's The Little Mermaid.

But now he really is the Ken doll everyone has made him out to be.

Toy maker Mattel is giving Mad Men the same Barbie treatment they've previously given to Twilight and The Wizard of Oz, making doll versions of the show's popular stars. For $74.95 you'll soon be able to own one of the Barbie premium doll versions of Don Draper, his wife Betty (January Jones), Roger Sterling (John Slattery), and Joan Holloway (Christina Hendricks).

While the dolls do come with period accessories such as hats, overcoats and padded undergarments, you won't find them toting the show's ubiquitous cigarettes or martini glasses.

"The dolls, we feel, do a great job of embodying the series,” Stephanie Cota, a Barbie marketing executive, told the New York Times. “Certain things are appropriate, and certain things aren’t.”